AI-assisted product design
Zero-to-one product design with AI woven through the process, from research synthesis to interface, brand to behavior. The deliverable is a coherent product, not a deck.
Available for projects · Q3 2026
AI-FIRST PRODUCT design & BUILD
I build AI-native products from zero to one. Brand, interface, and working prototypes, with AI in the loop end to end. Consulting and hands-on design for teams moving at model speed.
For fourteen years I've designed for the web. Now the work has changed: I'm the first designer in the room and the first builder too. I define what an AI product is, what it looks like, how it speaks, and I ship it with models in the loop. Not slides. Inevitable products.
What I do
AI-assisted development
I don't hand off. I build production-grade front-ends and working prototypes with AI pair-coding, so design intent survives all the way to the screen.
Generative UX & interfaces
Interfaces designed around models, not bolted onto them: streaming, prompting, agents, and trust. The interaction patterns AI-native products actually need.
Brand, identity & design systems
Visual identity, voice, and the design language a whole team works against. The kind of system that already runs across 50+ product surfaces.
Consulting & advisory
For founders and teams figuring out their AI product: where design and AI meet, what to build first, how to make it feel inevitable. Embedded sprints or ongoing advisory, plugged in as the founding-design brain without the full-time hire.
0
years designing for the web, across four countries
0M+
monthly users reached by products I've shaped
0
sites and surfaces designed, branded & shipped
0+
live surfaces running on one design language I built
How I work
Frame
Define what it is
Strategy, scope, and the sharp version of the product. We figure out what to build, who it's for, and why it should feel inevitable.
Generate
Design & build in the loop
Identity, interface, and working code move together, with AI accelerating every pass. Real prototypes you can click, not static mockups.
Ship
Make it real
Production front-end, a design system to scale on, and the patterns your team works against. Then we iterate against real usage.
Track record
2023 - Now
Pwned Labs
Founding Designer · Product, brand & generative UX
- Joined as the first design hire and built product and brand from zero to one: visual identity, voice, interaction patterns, and the design language now used across 50+ surfaces.
- Set the design and brand direction the rest of the team works against, from principles and patterns to voice guidelines.
- Partnered directly with the founder on product strategy: rapid prototyping cycles, customer-facing surfaces, and the pricing, onboarding, and in-product narrative.
Dubai → Vienna
2019 - 2023
INE
UX / UI Designer
- UI across marketing, education, events, and social.
- Owned the visual brand refresh for the 2020/21 marketing events and partnered with marketing on launch assets for global events including Black Hat.
- Set design direction across product, engineering, and marketing, turning cross-functional alignment into shipped work.
Raleigh, NC
2018 - 2019
Independent Consulting
UX / UI Consultant
- Led UX strategy for tech and SaaS clients, turning complex business problems into shipped, user-centered products. Owned discovery through delivery, working directly with founders.
Remote
2015 - 2018
Hacemos
Social Media & Brand Consultant
- Designed and ran content and brand strategy across a network of 90 owned and client websites reaching 2.7M+ monthly users. Owned design, SEO positioning, and editorial direction.
La Plata, AR
2011 - 2015
NeetBlogs
Designer
- Designer for a thematic blog network focused on values-driven communication: visual identity, web design, and content systems across the network.
La Plata, AR
You miss 100% of the shots you don't take. — Wayne Gretzky — Michael Scott
Let's build
something useful.
Open to AI-first product work, founding-design engagements, and consulting. Tell me what you're making.